The house is built. The doors are opening.
The Velvetum project is already fully developed.
- Brand identity completed
- Collection developed
- Packaging designed
- Positioning defined
- Strategic vision established
The Maison is now opening confidential discussions with a small number of strategic partners to accelerate international growth.
EUIPO — Trademark application filed for the Velvetum word mark
Q4 2026 — First production run ready with Italian manufacturing partners
Structure, participation and long-term vision are discussed exclusively during a confidential meeting with the Founder & CEO.
Request a Private MeetingVerifiable milestones.
- 2024
- Maison founded — Italy
- EUIPO
- Trademark application filed for the Velvetum word mark
- 3 / 3
- Compositions finalised and packaging tooling complete
- Q4 2026
- First production run ready with Italian manufacturing partners
Supporting documentation — filings, supplier agreements and retail correspondence — is provided during the private meeting.
Quiet signals.
The Maison is young by design. What follows is stated only when it is verifiable, and updated as conversations mature.
Press & Media
- Coverage will be listed here as it is published.
- No paid placements.
Advisors
- Advisory circle in formation across Italian manufacturing and luxury retail.
- Names published only with each advisor's consent.
Retail Interest
- In early conversation with independent boutiques and niche perfumeries across several European markets.
- Counterparties are named only under NDA, during the private meeting.
Velvetum publishes nothing it cannot document. Supporting correspondence is shared confidentially on request.
Niche luxury is the fastest-growing corner of fragrance.
- $6.8B
- Global niche fragrance market
- ~12%
- Annual growth of the niche segment
- ×3
- Price per ml vs. designer fragrance
- 70%+
- Typical gross margin at luxury retail
Indicative market figures. Velvetum's own model, unit economics and projections are shared inside the confidential Maison dossier.
Sources: Fortune Business Insights, Niche Perfume Market Report; Euromonitor International, Luxury Fragrance pricing and margin benchmarks. Figures are indicative of the segment, not of Velvetum.
How the partnership is built.
- Round
- Seed / strategic
- Instrument
- Equity or convertible
- Partner profile
- A small number of strategic partners
- Horizon
- 5–10 years
Luca Velvet — Founder & CEO, Velvetum
Background
- Founder & CEO, Velvetum — leads formulation, packaging development and Italian supplier relations.
- Background in luxury retail and brand development, with direct experience across Italian manufacturing and international distribution.
Request the Private Meeting
Select a time directly in the calendar below. Meetings are held privately with the founder. Send your preferred windows and the founder confirms a private slot within one business day.